PEARL OF TUSCANY Identity, custom typography, and iconography for Cortona, Italy.


2025



Brand Application, Brand Identity, Typography, Pattern Design, Creative Copywriting, Art Direction









BRAND STRATEGY 


Nestled in the hills of southern Tuscany, Cortona reveals its beauty in layers—through golden light, sacred streets, and quiet details often overlooked. Drawing inspiration from hand-painted Italian street signs, vernacular tile work, and the rhythm of winding alleys, the identity merges sacred geometry with everyday charm. Icons reference Cortona’s street signage and architectural forms, merging sacred motifs with the intimacy of local craftsmanship.



















































I. TYPOGRAPHY
II. ICONOGRAPHY



















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