Rooted in the warmth and simplicity of Italian dining, the North Italia brand brings a contemporary perspective to timeless culinary traditions. The strategy balances approachable sophistication with a sense of discovery, using expressive typography, thoughtful details, and vibrant visual storytelling to create a distinctive identity that feels both modern and authentically Italian.

SUMMER SIPS CAMPAIGN

A regional cocktail campaign celebrating custom drinks crafted for North Italia locations across the country. Tasked with designing social stories that spotlight the thoughtful craft behind each cocktail, the campaign takes a nostalgic ’80s-inspired approach, pairing vibrant visuals and playful storytelling with the elevated spirit of North Italia.